Heart To Tarte Donation: How Your Purchase Supports Communities
By Tarte Cosmetics | Published: 2026-10-18
Category: Buying Guides
Learn how Tarte's Heart To Tarte donation program lets you support causes like female empowerment, animal rescue, and environmental conservancy with every purchase.
Quick answer
When you add a Heart To Tarte Donation to your order, Tarte directs your contribution to its 501(c)(3) nonprofit, supporting causes like female empowerment, animal rescue, environmental conservancy, and giving back to teachers.
Why add a donation to your Tarte order?
Tarte has made giving back part of its brand DNA since day one. Founder Maureen Kelly established the Heart To Tarte 501(c)(3) in 2017 to make it even easier for customers to support causes the brand cares about. By adding a small donation at checkout, you directly fund initiatives that lift up communities—without any extra effort on your part.
What causes does Heart To Tarte support?
The program proudly supports a range of causes, including female empowerment, animal rescue, environmental conservancy, and giving back to teachers. Tarte's founder believes that 'we all rise together when we lift each other up,' and the donation program reflects that philosophy by spreading impact across multiple areas.
Frequently asked questions about Heart To Tarte Donations
- How do I add a Heart To Tarte Donation to my order?
- During checkout on the Tarte website, look for the donation option. You can choose from available denominations to add a contribution to your purchase.
- Is my donation tax-deductible?
- Since Heart To Tarte is a 501(c)(3) nonprofit, your donation may be tax-deductible. Keep your receipt from Tarte as documentation for your records. Check with your tax advisor for specific deductibility rules in your jurisdiction.
- Can I choose which cause my donation supports?
- Currently, donations go to the Heart To Tarte fund, which supports multiple causes including female empowerment, animal rescue, environmental conservancy, and teachers. You cannot earmark your donation for a single cause.
- How much of my donation goes to the causes?
- Tarte does not publish specific overhead percentages, but as a brand-founded 501(c)(3), the program is designed to maximize impact. For exact figures, you can review the nonprofit's public filings.
- Can I donate without making a purchase?
- The Heart To Tarte Donation is currently available only as an add-on during checkout on the Tarte website. There is no standalone donation option at this time.
Product facts
- Heart To Tarte Donation: Giving back has been part of Tarte's brand DNA since day one. The Heart To Tarte 501(c)(3) was founded by Maureen Kelly in 2017 to make it easier to support causes close to our hearts. This means your donation goes through a structured nonprofit, ensuring it reaches the intended causes rather than being a general corporate contribution.

Heart To Tarte Donation
