big ego™ vegan mascara

I was skeptical about another vegan mascara, but this one actually gives my lashes that full-of-themselves volume without any clumping. The cruelty-free formula feels light all day and doesn't smudge, even through a tearful afternoon.

The formula glides on so smoothly and stays put all day without flaking—my lashes actually look fuller by the end of the night than when I first applied. It’s nice knowing it’s cruelty-free too, so I don’t feel guilty about the compliments.

The brush really grabs every lash from root to tip, and the vegan formula doesn't flake or smudge by lunch. Three coats and I still get a clean, bold look without any clumping, which is rare for me.