base tape™ hydrating primer

I’ve tried a ton of primers and this one actually makes my skin feel like it’s had a drink of water before I even touch my foundation. The serum-like texture sinks right in and my makeup stays put all day without that tight, dry feeling. Even on my most flaky winter days, it creates a smooth canvas

My foundation used to slide off by lunch, but this primer genuinely grips it in place all day. I love that it pulls double duty as a hydrating serum, so my skin feels moisturized instead of tight and dry under makeup.

The serum texture sinks in fast and leaves my skin feeling bouncy before I even touch foundation. My makeup actually stayed put through a sweaty afternoon commute, which never happens with other primers I've tried.